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Why top Ghanaian artistes aren’t signed on international record labels – Epixode explains

Theophilus Nii Arday Otoo professionally known in the showbiz industry as Epixode, a Ghanaian musician, has explained why most of the top artistes aren't signed on big international record labels.

Theophilus Nii Arday Otoo professionally known in the showbiz industry as Epixode, a Ghanaian musician, has explained why most of the top artistes aren’t signed on big international record labels.

He stated “Have you noticed that the names which are taking Ghana music somewhere are all independent artistes but the question is how are they able to do that.

“When the labels are not able to do that and our system isn’t set such that it will support every part of the creative industry in the sense that if a manager takes it upon himself to help you that’s not a label,” he added.

He told Amansan Krakye the host “All these labels that you mentioned I stand to be corrected that most of these artistes on these international labels like universal records, Sony music are distribution deals and not 360 deals”.

In an exclusive interview on Cape Coast-based Kastle FM, Epixode stated that upcoming artistes from Ghana need to learn how these international record labels operate to be well-informed.

He advised on the Kastle Drive Show “These are some of the things upcoming artistes need to teach ourselves because there are a whole difference when it comes to dealing with labels.

“I don’t think Sarkodie has ever been approached with any of these deals but maybe personally looking at where he sets his mind but maybe the label isn’t ready to push him like that,” he explained on the show.

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Source: Amansan Krakye (kastlefmonline.com)

 

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